The more technologically and globally connected individuals become, the more value corporations place on those who can analyze human behavior and market brands in a profitable way.

Savvy marketing professionals are more in-demand than ever, with the Bureau of Labor Statistics estimating that careers in marketing will have above average growth from 2021 -2031. Emmanuel's marketing major is designed to familiarize you with the marketing processes, concepts, skills and tools necessary to successfully and responsibly enter and advance in this global and technologically-driven industry. You will graduate prepared to use your analytical skills in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail.

Outcomes & Outlook

100%

of Class of 2023 marketing graduates were employed by one year after graduation
Emmanuel College Outcomes Survey, 2024

$183K

is the mean annual wage for marketing managers in the Boston area
Bureau of Labor Statistics, 2024

5

Boston has the fifth highest employment level nationwide for Market Research Analysts and Marketing Specialists, and is in the top 10 for wages
Bureau of Labor Statistics, 2024

13%

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations
Bureau of Labor Statistics, 2024

A First-Class Experience

Get to know the people and programs that will define your academic journey.

Find your Path in Marketing

Identifying the career in marketing that best matches your skills and interests is key.

Meet the Faculty

Our distinguished faculty publish, exhibit and research. Present, compose and chair. Inspire and collaborate.

The Curriculum

View the 2024-2025 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Marketing


Seven core business courses

  • ACCT1201 Financial Accounting (QA) (QR)
  • ACCT2201 Managerial Accounting
  • ECON1101 Principles of Microeconomics (SA) (SS) 
  • MGMT1101 Introduction to Business
  • MGMT2307 Organizational Behavior (SA) (SS) (DM) (WI)
  • MKTG2200 Principles of Marketing 
  • MGMT3305 Financial Management  

Two mathematics courses:

  • MATH1118 Intro to Statistics with R (QA) (QR) 
  • MATH1111 Calculus I (QA) (QR) OR MATH1121 Applied Mathematics for Management (QA) (QR)

Three required marketing courses:

  • MKTG3110 Marketing Research: An Applied Orientation
  • MKTG4200 Marketing Strategy
  • MKTG3496 Marketing Internship 

Choose two marketing electives from

  • MKTG2500 Consumer Behavior
  • MKTG3322 Digital Marketing
  • MKTG3422 Sports Marketing
  • MKTG3501 Advertising & Promotion  
  • MKTG3522 Social Media Marketing OR MKTG3112 Marketing Analytics

Choose one elective from

  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • COMM2521 Public Relations and Persuasion (LI)
  • COMM3708 Digital Culture & Social Media Production 
  • COMP1000 Digital Citizenship (SI) (SS)
  • MGMT2202 Global Management (SA) (DM)
  • MGMT2301 Legal Environment of Business
  • MGMT2410 Entrepreneurship and Small Business Management
  • MGMT2211 Leadership: Person and Process (SA) (SS)
  • MKTG2500 Consumer Behavior
  • MKTG3322 Digital Marketing
  • MKTG3422 Sports Marketing
  • MKTG3501 Advertising & Promotion

View the 2024-2025 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing

  1. MGMT1101 Intro to Business 
  2. MKTG2200 Principles of Marketing
  3. MATH1118 Introduction to Statistics w/R
  4. MKTG3110 Marketing Research: An Applied Approach
  5. One additional marketing course 
  6. Choose one elective from: 
  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • COMM2521 Public Relations and Persuasion (LI)
  • COMM3708 Digital Culture
  • MGMT2202 Global Management (SA) (DM)
  • MGMT2211 Leadership: Person and Process (SA) (SS)
  • MGMT2307 Organizational Behavior (SA) (SS) (DM) 
  • MGMT2310 Business Analytics 
  • MGMT2410 Entrepreneurship and Small Business Management
  • One additional marketing course

This program prepares students for a career in marketing or as a part of a business decision-making team. Graduates will have a solid understanding of the marketing process, the concepts, skills and tools necessary to successfully enter and advance in a variety of marketing career paths.

What can I do with a degree in marketing?

A degree in marketing opens up a wide range of career opportunities across various industries. Here are some potential career paths you can pursue with a marketing degree:

  • Marketing Manager: Oversee marketing campaigns, develop strategies to attract customers, and manage a marketing team.
  • Market Research Analyst: Collect and analyze data on consumers and competitors to understand market trends and help companies make informed decisions.
  • Digital Marketing Specialist: Focus on online marketing strategies, including social media, SEO (search engine optimization), content marketing, and email marketing.
  • Brand Manager: Develop and maintain a brand's image, voice, and overall market position. Coordinate marketing efforts to enhance brand recognition and loyalty.
  • Sales Manager: Manage a sales team, develop sales strategies, and work to meet sales targets.
  • Public Relations Specialist: Manage the public image of an organization, handle communications with the media, and organize events to promote the company.
  • Advertising Executive: Create and oversee advertising campaigns, work with clients to understand their advertising needs, and collaborate with creative teams to produce advertisements.
  • Product Manager: Oversee the development and marketing of products. Conduct market research to determine customer needs and ensure the product meets those needs.
  • Content Marketing Manager: Develop and implement content strategies to attract and engage target audiences. Manage content creation for blogs, social media, websites, and other digital platforms.
  • Event Planner: Plan and coordinate events such as conferences, trade shows, and product launches to promote a company or product.
  • Social Media Manager: Manage an organization's social media presence, create content, engage with followers, and analyze social media metrics to improve performance.
  • Marketing Analyst: Analyze marketing data to measure the effectiveness of campaigns and strategies. Provide insights and recommendations for improving marketing efforts.
  • Promotions Manager: Plan and coordinate promotional campaigns, such as discounts, contests, and giveaways, to increase sales and customer engagement.

These roles can be found in various sectors, including consumer goods, technology, healthcare, finance, hospitality, and non-profit organizations. The skills you develop in a marketing degree program—such as strategic thinking, communication, creativity, and data analysis—are highly transferable and valued across many industries.

Marketing majors develop a wide range of skills that are valuable in many professional settings. Here are some key skills that marketing majors typically acquire:

  • Communication Skills: Effective written and verbal communication is essential for creating compelling marketing messages, presenting ideas, and interacting with clients and colleagues.
  • Analytical Skills: The ability to analyze data and metrics to understand market trends, consumer behavior, and campaign performance. This includes proficiency in tools like Google Analytics, Excel, and other data analysis software.
  • Creativity: Developing innovative and engaging marketing strategies and campaigns that capture the audience's attention and differentiate the brand from competitors.
  • Digital Marketing: Knowledge of digital marketing channels, including social media, email marketing, SEO (search engine optimization), content marketing, and online advertising.
  • Strategic Thinking: The ability to develop long-term marketing strategies that align with business goals and objectives. This includes market research, competitive analysis, and strategic planning.
  • Project Management: Planning, executing, and overseeing marketing projects, ensuring they are completed on time and within budget. This includes coordinating with different teams and managing resources effectively.
  • Consumer Behavior Understanding: Insights into how and why consumers make purchasing decisions, which helps in crafting targeted marketing campaigns.
  • Brand Management: Skills in developing and maintaining a brand’s image, voice, and overall market position, ensuring consistency across all marketing channels.
  • Sales Skills: Understanding sales processes and techniques, which is particularly useful for roles that combine marketing and sales functions.
  • Interpersonal Skills: Building and maintaining relationships with clients, partners, and team members. Effective networking and collaboration are crucial in marketing roles.
  • Market Research: Conducting and interpreting market research to gather data on consumer needs, preferences, and market conditions. This includes survey design, focus groups, and other research methodologies.
  • Technical Skills: Proficiency with marketing tools and software such as CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), graphic design software (e.g., Adobe Creative Suite), and content management systems (e.g., WordPress).
  • Adaptability: The ability to adapt to changing market conditions and trends, and to modify strategies and tactics accordingly.
  • Ethical Awareness: Understanding ethical considerations in marketing practices, including truth in advertising, privacy concerns, and responsible use of data.
Where Essential Values and Skills Meet the Real World

Where Essential Values and Skills Meet the Real World

Along with areas of knowledge and major requirements, you will cultivate essential values in the classroom and complete two courses in each area:

  • Social Justice (SJ): Develop knowledge, skills, values and motivation to participate beneficially in activities of personal and public concern.
  • Diversity & Multiculturalism (DM): Understand the complexity of identity the historical truths of different cultural perspectives to address bias and examine contemporary social issues. 

One hundred percent of Emmanuel students complete an internship as part of the core curriculum. In a city as dynamic as Boston, your options are bound only by the limits of your curiosity.

Students from the School of Business & Management intern at all Big 4 accounting agencies, major financial institutions such as Morgan Stanley and Bank of America, and creative agencies and cultural organizations such as Hill Holliday and the Boston Symphony Orchestra.

In all majors, the Capstone Experience involves completing a significant piece of work that requires the integration and application of learning from multiple courses.

For students in the School of Business & Management, capstone courses blend theory and practice, with experiences ranging from live case consulting, research and analysis on current industry topics, the assessment of company performance and strategy and thesis presentations.

Business & Management Spotlight

See more stories and news related to the School of Business & Management

Rankings, Awards, & Honors Kiana Rodriguez '27 and Radi Sullivan '27 ... The College received a $156,000 grant from the Arnold and Mabel Beckman Foundation in 2024, which will support six outstanding student scientists at...
Events Emmanuel Hosts My Brother's Keeper Youth Summit... The College’s Office of Community Engagement (OCE) collaborated with the city of Boston’s Office of Black Male Advancement in order to host the event...
Alumni Emmanuel's Latest Fulbright Winner Ready for Re... Gabrielle Wenc '22 G'23 poses on the Quad. Wenc is Emmanuel's 17th Fulbright Scholarship recipient since 2011. The pandemic has ended, she has both a bachelor’s and master’s degree, she has over two full years of teaching under her belt – and for the first...