On paper, Alexandra “Alex” Gencarelli ’26 has the kind of schedule that demands precision: two varsity sports, multiple campus jobs, a paid research role, and part-time work with the New England Revolution.
In person, she seems less hurried than grounded—someone who has learned how to move through competing commitments with composure.
That composure has been shaped by discipline on the field, mentorship in the classroom—and the practical support that made it all possible.
Gencarelli first received the Yawkey Scholarship in her sophomore year. The award helped ease the financial weight of her undergraduate education and reduced what she will carry beyond graduation.
“If I wasn’t to receive this scholarship, my loans would be even more, post-grad,” she said. “It definitely added ease to the financial bill.”
That relief translated into flexibility. Like many student-athletes, Gencarelli juggles several part-time jobs—supporting game-day operations, serving as an office assistant in Mission and Ministry, working as a desk assistant on campus, and earning stipends through research. Scholarship support allowed her to balance those responsibilities while pursuing experiences aligned with her goals, not simply her paycheck.
Discovering a Path in Sport Management
A senior from Westerly, Rhode Island, Gencarelli is majoring in Sport Management with a minor in Leading for Social Impact—two programs that reflect Emmanuel’s evolving academic landscape. She is also playing her final collegiate seasons as a defender on both the soccer and lacrosse teams, positions that require anticipation, steadiness, and a willingness to protect the whole.
“I like a challenge, and I like to be challenged,” she said.
She arrived at Emmanuel without a fixed academic plan. Pre-law once seemed plausible; an introductory business course shifted her thinking. The turning point came through practical advice from home.
“My mom said, ‘You’re pretty passionate about sports—why don’t you make it into a career?’”
Sport Management stood out because it felt tangible. Guest speakers brought the realities of the sports industry into the classroom, emphasizing work ethic over glamour. One message resonated: success depends less on obsession and more on adaptability.
“It’s a busy environment,” Gencarelli said. “And I’ve been used to that, being an athlete growing up.”
Learning the Business of Sports
Her education quickly moved beyond theory.
She interned with the New England Revolution and continues to work part-time as a brand ambassador in the organization’s marketing department. On match days at Gillette Stadium, she helps execute fan activation zones, youth activities, halftime programming, and community initiatives—including collaborations with Special Olympics and the team’s unified program.
“It’s very hands-on,” she said. “You’re learning in real time.”
Back on campus, she has extended that interest into digital media, running social media for Emmanuel’s Men’s Basketball program. Designing graphics and managing in-season content has deepened her understanding of how storytelling, branding, and athletics intersect. For Gencarelli, sports are not only competition—they are communication.