Digital marketing allows brands to reach customers in ways traditional marketing never could.

In addition to landing on the right message for their product or service, brands also have the challenge of reading the right audience, at the right time, in the right place. For this, digital marketers must be well versed in search engine optimization, social media marketing, email campaigns, websites, and other forms of digital advertising—all of which continue to reinvent themselves. Emmanuel’s minor in digital marketing offers a solid foundation in marketing, with electives in content marketing and marketing analytics, equipping you to create compelling campaigns for targeted audiences and track their effectiveness.

The Curriculum

View the 2023-2024 Academic Catalog to find course titles, numbers and descriptions.

Requirements for a Minor in Digital Marketing 

  1. MGMT1101 Introduction to Business
  2. MKTG2200 Principles of Marketing 
  3. MKTG3112 Marketing Analytics 
  4. MKTG3211 Digital Marketing
  5. MKTG3322 Social Media Marketing 
  6. Choose one elective from the following:

Content Marketing-Based Electives:

  • ART3402 Interactive Design 
  • ART3431 Motion Graphics & Digital Animation 
  • ART3531 Stories in Motion: Digital Video 
  • COMM2521 Public Relations and Persuasion 
  • COMM3502 Multimedia Storytelling 
  • COMM3708 Digital Culture & Social Media 
  • MKTG2500 Consumer Behavior 
  • MKTG3501 Advertising and Promotion 

Marketing Analytics-Based Electives:

  • COMM2515 Research Methods for Communication and Media 
  • IDDS1101 Intro to Programming
  • IDDS2132 Practical Machine Learning 
  • MGMT2310 Business Analytics 
  • MKTG3110 Marketing Research

Ethics Electives:

  • PHIL2205 Ethics and Technology

With the completion of the digital marketing minor, students will be able to:

  • Define what digital marketing is, the various channels within which it operates and its role in marketing strategy.
  • Identify target audiences through online market research to create original digital content to meet organizational goals.
  • Launch effective social media and digital marketing campaigns across internet-based platforms.
  • Distinguish between the functions of digital communication channels and software to select those appropriate for the needs of the organization and end users.
  • Quantitatively evaluate digital marketing strategies and tactics and use the data to inform future marketing decisions and track marketing effectiveness.