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The more technologically and globally connected individuals become, the more value corporations place on those who can analyze human behavior and market brands in a profitable way.

Savvy marketing professionals are more in-demand than ever, with the Bureau of Labor Statistics estimating that careers in marketing will have above average growth from 2021 -2031. Emmanuel's marketing major is designed to familiarize you with the marketing processes, concepts, skills and tools necessary to successfully and responsibly enter and advance in this global and technologically-driven industry. You will graduate prepared to use your analytical skills in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail.

A First-Class Experience

Get to know the people and programs that will define your academic journey.

Find your Path in Marketing

Identifying the career in marketing that best matches your skills and interests is key.

Meet the Faculty

Our distinguished faculty publish, exhibit and research. Present, compose and chair. Inspire and collaborate.

The Curriculum

View the 2023-2024 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Marketing


Seven core business courses

  • ACCT1201 Financial Accounting (QA) (QR)
  • ACCT2201 Managerial Accounting
  • ECON1101 Principles of Microeconomics (SA) (SS) 
  • MGMT1101 Introduction to Business
  • MGMT2307 Organizational Behavior (SA) (SS) (DM)
  • MKTG2200 Principles of Marketing 
  • MGMT3305 Financial Management  

Two mathematics courses:

  • MATH1118 Intro to Statistics with R (QA) (QR) 
  • MATH1111 Calculus I (QA) (QR) OR MATH1121 Applied Mathematics for Management (QA) (QR)

Three required marketing courses:

  • MKTG3110 Marketing Research: An Applied Orientation
  • MKTG4200 Marketing Strategy
  • MKTG3496 Marketing Internship 

Choose two marketing electives from

  • MKTG2500 Consumer Behavior
  • MKTG3322 Internet Marketing
  • MKTG3422 Sports Marketing
  • MKTG3501 Advertising & Promotion  
  • MKTG3211 Digital Marketing OR MKTG3112 Marketing Analytics

Choose one elective from

  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • COMM2521 Public Relations and Persuasion (LI)
  • COMM3708 Digital Culture
  • IDDS1000 Digital Citizenship (SI) (SS)
  • MGMT2202 Global Management (SA) (DM)
  • MGMT2301 Legal Environment of Business
  • MGMT2410 Entrepreneurship and Small Business Management
  • MGMT2211 Leadership: Person and Process (SA) (SS)
  • MKTG2500 Consumer Behavior
  • MKTG3322 Internet Marketing
  • MKTG3422 Sports Marketing
  • MKTG3501 Advertising & Promotion

View the 2023-2024 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing

  1. MGMT1101 Intro to Business 
  2. MKTG2200 Principles of Marketing
  3. MATH1118 Introduction to Statistics w/R
  4. MKTG3110 Marketing Research: An Applied Approach
  5. One additional marketing course 
  6. Choose one elective from: 
  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • COMM2521 Public Relations and Persuasion (LI)
  • COMM3708 Digital Culture
  • MGMT2202 Global Management (SA) (DM)
  • MGMT2211 Leadership: Person and Process (SA) (SS)
  • MGMT2307 Organizational Behavior (SA) (SS) (DM) 
  • MGMT2310 Business Analytics 
  • MGMT2410 Entrepreneurship and Small Business Management
  • One additional marketing course

This program prepares students for a career in marketing or as a part of a business decision-making team. Graduates will have a solid understanding of the marketing process, the concepts, skills and tools necessary to successfully enter and advance in a variety of marketing career paths.

Where Essential Values and Skills Meet the Real World

Where Essential Values and Skills Meet the Real World

Along with areas of knowledge and major requirements, you will cultivate essential values in the classroom and complete two courses in each area:

  • Social Justice (SJ): Develop knowledge, skills, values and motivation to participate beneficially in activities of personal and public concern.
  • Diversity & Multiculturalism (DM): Understand the complexity of identity the historical truths of different cultural perspectives to address bias and examine contemporary social issues. 

One hundred percent of Emmanuel students complete an internship as part of the core curriculum. In a city as dynamic as Boston, your options are bound only by the limits of your curiosity.

Students from the School of Business & Management intern at all Big 4 accounting agencies, major financial institutions such as Morgan Stanley and Bank of America, and creative agencies and cultural organizations such as Hill Holliday and the Boston Symphony Orchestra.

In all majors, the Capstone Experience involves completing a significant piece of work that requires the integration and application of learning from multiple courses.

For students in the School of Business & Management, capstone courses blend theory and practice, with experiences ranging from live case consulting, research and analysis on current industry topics, the assessment of company performance and strategy and thesis presentations.