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Kara Weymouth '07

Kara WeymouthKara Weymouth '07 has made a name for herself in the fashion landscape with her blog, TheBostonista.com, where she writes about high fashion, runway shows and local fashion events. When she and I met for this interview and photo shoot on Newbury Street in Boston's Back Bay, she came prepared as any fashion blogger should, with two pairs of shoes and her iPad.

The Acton, Mass., native became interested in fashion at the age of 12, when she saw the January 1998 issue of Vogue featuring the Spice Girls on the cover.

"My attraction to it wasn't even about the Spice Girls," Weymouth said. "It was, and still is, about the whole magazine, the ads, everything."

Though she initially had no idea she wanted to work in fashion, the English Communications major maintained a personal blog during her time at Emmanuel, which, coincidentally, was mostly about fashion. An internship at the Improper Bostonian magazine and then another, in public relations, at Dress on Newbury Street, pushed her further toward her dream of a career in fashion writing.

After graduating in 2007, Weymouth found herself working as an assistant kindergarten teacher in the Acton area, but knew that wasn't where her heart was. Wanting to get back into the fashion world, she launched TheBostonista.com in 2008, not knowing what to expect.

"For me, blogging was a good way to stay in the loop," she said. "I figured I would blog and build my portfolio until I found a job at a magazine."

But as one of the first legitimate fashion blogs on the Internet, TheBostonista.com took off in 2009. Weymouth suddenly found herself with invitations to the biggest fashion events in Boston and has picked up a few hosting gigs, including one for U.K.-based fashion brand Reiss.

"I wouldn't describe myself as a shy person, but hosting events in front of a group of strangers can be very overwhelming," Weymouth said. "It definitely puts me out of my comfort zone, but I am getting used to it."

Weymouth's interests are centered on the industry of fashion-the art, the history, the designs and designer collections, but she is particularly intrigued by the people behind the business.

"People in the fashion industry are not as snobby and exclusive as people would expect," she said. "They are very complicated and intelligent, and there's a real sense of camaraderie at events."

The tagline for TheBostonista.com, "I don't want to be cool. I want to be Fashion," comes from none other than Anna Dello Russo, the editor-at-large and creative consultant for Vogue Japan, who, along with L'Uomo Vogue editor Giovanna Battaglia, Weymouth found herself sitting behind at Edun's runway show at this fall's New York Fashion Week, which she describes as one of the highlights in her experience as a fashion blogger.

"It's very surreal, being in that environment," she said. "It's kind of glamorous, but I know I am also there to work. It feels good to know that I'm meant to be there, that I didn't have to somehow trick my way in."

Other highlights have included parties for Vogue and for the recent exhibit in honor of famed fashion photographer Mario Testino at the Museum of Fine Arts Boston.

"I got to meet him and it was amazing," Weymouth said. "He loves bloggers."

In the future, Weymouth plans to continue blogging and freelancing at companies such as Stylefixx, with the ultimate goal of working for a national magazine.

And as for the photos she's posted of herself standing alongside the likes of model Gisele Bündchen and designer Nicole Richie?

"That part is definitely great," Weymouth said. "I'm not going to lie."