Shaping EmVision’s Strategy to Aid Social Impact Storytelling™
Emmanuel students enrolled in the business and management capstone class “Strategic Management” partnered with EmVision LLC, a full-service, storytelling campaign development and video production company that helps organizations tell the “story” of how they create social impact.
Founded by Dr. Tariana Little and Jonas Meyer, EmVision’s use of its trademarked Social Impact Storytelling™ framework has helped clients develop high impact, meaningful campaigns for both public sector and not-for-profit organizations as well as corporate clients seeking to promote meaningful messages relating to diversity and inclusion, corporate social responsibility, community impact and employee well-being.
Students worked on analyzing EmVision’s competitive environment, their messaging and outreach to future clients and their pricing models. Teams met with EmVision’s co-founders and a select group of their clients over the course of the semester to develop their recommended strategies.
Students provided EmVision with competitor analyses and developed pricing and promotion strategies for the organization to approach not-for-profit and private sector clients.
Being a live case for the Emmanuel Business Collaborative/Emmanuel College was an opportunity to harness the fresh, creative ideas of business and management students as our company undergoes transformational growth. We enjoyed our experience so much that we recruited two interns from Emmanuel to incorporate those ideas and contribute to our success.
Dr. Tariana Little, Co-Founder, EmVision LLC