Management: Marketing

Delve into the complex system of interactive business activities that are critical to getting products and services into the hands of consumers.

Delve into the complex system of interactive business activities that are critical to getting products and services into the hands of consumers. Emmanuel's management major with a concentration in marketing is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry

Major Requirements

View the 2022-2023 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Management with Concentration in Marketing

In addition to courses required for the management major, students take 12 credits from courses listed below. They do their Management Internship (MGMT3496) in a marketing related position.

  • MKTG3110 Marketing Research: An Applied Orientation
  • One additional marketing course 

             Choice of one course from the following:

  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • ENGL2521 Public Relations and Persuasion
  • ENGL3708 Digital Culture
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT2410 Entrepreneurship and Small Business Management
  • One additional marketing course

Minor Requirements

View the 2022-2023 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing

  • 1. MGMT1101 Intro to Business 
  • 2. MKTG2200 Principles of Marketing
  • 3-4. Two additional marketing courses 
  • 5. Choose one elective from: 
  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • ENGL2521 Public Relations and Persuasion
  • ENGL3708 Digital Culture
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT2307 Organizational Behavior
  • MGMT2410 Entrepreneurship and Small Business Management
  • One additional marketing course

Learning Goals & Outcomes

At the completion of the Management Major, students will:

  1. Be able to address issues of personal and social responsibility in their organizations and communities.
  2. Have fundamental knowledge of concepts and analytical tools within management, business, and economics and be able to apply this knowledge to the analysis and resolution of management problems and situations at work.
  3. Communicate effectively: orally and in writing, using concepts and analytical tools from management, business and economics.
  4. Better understand their values, their strengths, their weaknesses and their interests--and be able to apply this self-knowledge to job and career path decisions.

Explore Emmanuel

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Robert’s interest in the workings of the wider world grew in 2011 as the Arab Spring became international news. “I love history,” he said, “so knowing the history of the states as well as their current affairs made their actions and interactions much more interesting to me.”

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Featured Faculty: Rebecca Moryl

Dr. Rebecca Moryl is an Associate Professor of Economics at Emmanuel College. Professor Moryl teaches on subjects including microeconomics, economic relations, the politics of international economic relations and urban economics. She believes that understanding economics is critical to understanding the worlds-big and small-in which we live.

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Saints Spotlight: Maan Alawa '17

Management major Maan Alawa '17 got a taste of the world of hospitality—and award-winning company culture—through his HR internship with Kimpton Hotels.

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Emmanuel is a place where students broaden their sense of what’s possible and prepare for inspiring careers in an ever-changing world. Be here.