Marketing

The more technologically and globally connected individuals become, the more value corporations place on those who can analyze human behavior and market brands in a profitable way.

Savvy marketing professionals are more in-demand then ever, with the Bureau of Labor Statistics estimating that careers in marketing will grow between 10%-23% from 2016-2026, much faster than the average for all occupations. Emmanuel's marketing major is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. The study of marketing at Emmanuel College provides a broad liberal arts base, through which students will develop skills in critical thinking, problem solving and clear communication, with further competencies in presentation, analytics, ethics and social responsibility, teamwork and technology. Students will graduate prepared to excel in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail. Or choose a minor in marketing to complement your coursework in other fields.

Major Requirements

View the 2019-2020 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Marketing


Seven core business courses

  • ACCT1201      Financial Accounting (QA)
  • ACCT2201      Managerial Accounting
  • ECON1101      Principles of Microeconomics
  • MGMT1101    Introduction to Business
  • MGMT2307    Organizational Behavior (SA) 
  • MKTG2200    Principles of Marketing 
  • MGMT3305    Financial Management  

Two mathematic courses:

  • MATH1117    Intro to Statistics
  • MATH1111    Calculus I (QA)
  • MATH1121    Applied Mathematics for Management (QA)

Three marketing courses

  • MKTG3110   Marketing Research: An Applied Orientation
  • MKTG4200   Marketing Strategy
  • MKTG3496   Marketing Internship 

Choose two marketing electives from

  • MKTG2500  Consumer Behavior
  • MKTG3322  Internet Marketing
  • MKTG3422  Sports Marketing
  • MKTG3501  Advertising & Promotion  

Choose one elective from

  • ART2432 Poster and Information Design
  • ART3402 Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • ENGL2521 Public Relations and Persuasion
  • ENGL3708 Digital Culture
  • IDDS1000 Digital Citizenship
  • MGMT2202 International Management
  • MGMT2301 Legal Environment of Business
  • MGMT2410 Entrepreneurship and Small Business Management
  • MGMT2211 Leadership: Person and Process
  • MKTG2500 Consumer Behavior
  • MKTG3322 Internet Marketing
  • MKTG3422 Sports Marketing
  • MKTG3501 Advertising & Promotion

Minor Requirements

View the 2019-2020 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing (non-management majors)

  • 1. MGMT1101 Intro to Business 
  • 2. MKTG2200 Principles of Marketing
  • 3-4. Two additional marketing courses 
  • 5. Choose one elective from: 
  • ART2432 Poster and Information Design Interactive Design
  • ART3431 Motion Graphics and Digital Animation
  • ART3432 Package and Publication Design
  • ENGL2521 Public Relations and Persuasion
  • ENGL3708 Digital Culture
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT2307 Organizational Behavior
  • MGMT2410 Entrepreneurship and Small Business Management
  • One additional marketing course

Learning Goals & Outcomes

This program prepares students for a career in marketing or as a part of a business decision-making team. Graduates will have a solid understanding of the marketing process, the concepts, skills and tools necessary to successfully enter and advance in a variety of marketing career paths.

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Emmanuel is a place where students broaden their sense of what’s possible and prepare for inspiring careers in an ever-changing world. Be here.