Management: Marketing

Delve into the complex system of interactive business activities that are critical to getting products and services into the hands of consumers.

Emmanuel's management major with a concentration in marketing is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. The study of marketing at Emmanuel College provides a broad liberals arts base, through which students will develop skills in critical thinking, problem solving and clear communication, with further competencies in presentation, analytics, ethics and social responsibility, teamwork and technology. Students will graduate prepared to excel in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail. Or choose a minor in marketing to complement your coursework in other fields.

Major Requirements

View the 2018-2019 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Management with Concentration in Marketing

In addition to courses required for the management major, students take 12 credits from courses listed below. They do their Management Internship (MGMT3496) in a marketing related position.

  • MGMT3110 Marketing Research: An Applied Orientation
  • MGMT3501 Advertising and Promotion

             Choice of one course from the following:

  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT3422 Sport Marketing
  • ART1407 Into to Digital Process
  • ART2403 Design and Composition
  • ART2432 Poster and Information Design
  • ART2433 3D Form Studies 

Minor Requirements

View the 2018-2019 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing (non-management majors)

  • MGMT1101 Intro to Business 
  • MGMT2200 Principles of Marketing
  • MGMT 3110 Marketing Research: An Applied Orientation OR 
  • MGMT3501 Advertising and Promotion

Choose two electives from:

  • MGMT2307 Organizational Behavior
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT3422 Sport Marketing
  • ART1407 Into to Digital Process
  • ART2403 Design and Composition
  • ART2432 Poster and Information Design
  • ART2433 3D Form Studies 

Learning Goals & Outcomes

At the completion of the Management Major, students will:

  1. Be able to address issues of personal and social responsibility in their organizations and communities.
  2. Have fundamental knowledge of concepts and analytical tools within management, business, and economics and be able to apply this knowledge to the analysis and resolution of management problems and situations at work.
  3. Communicate effectively: orally and in writing, using concepts and analytical tools from management, business and economics.
  4. Better understand their values, their strengths, their weaknesses and their interests--and be able to apply this self-knowledge to job and career path decisions.

Explore Emmanuel

Featured Faculty: Rebecca Moryl

Dr. Rebecca Moryl is an Associate Professor of Economics at Emmanuel College. Professor Moryl teaches on subjects including microeconomics, economic relations, the politics of international economic relations and urban economics. She believes that understanding economics is critical to understanding the worlds-big and small-in which we live.

Learn More
Learn More
Saints Spotlight: Maan Alawa '17

Management major Maan Alawa '17 got a taste of the world of hospitality—and award-winning company culture—through his HR internship with Kimpton Hotels.

Learn More
Learn More
Learn More
Learn More
Saints Spotlight: Tamara Tierney '14

From the Boston Bruins to hospitality giant TripAdvisor, management major Tamara Tierney '14 has honed her customer service skills with some of the biggest names in the Greater Boston area.

Learn More
Saints Spotlight: Kelly Cicchese '17

Kelly Cicchese '17 credits the close relationships she developed with her Emmanuel professors with helping her secure her public relations internship at the Boston-based headquarters of Regan Communications Group.

Learn More

Let's Get Started.

Emmanuel is a place where students broaden their sense of what’s possible and prepare for inspiring careers in an ever-changing world. Be here.