The Good Word is made for lovers of design and lifelong learners. This brand invents a new channel of communication that allows people to share ideas, and wear their heart on their sleeve. This project is a marriage between the meta-communication of editorial illustration and the distribution power of merchandise. The longer you look, the more you see, the more you want to know. Each design is inspired by a carefully selected piece of media that sparks the imagination. One can scan a QR code and learn something new. I wanted to play with the world of virtual reality by starting with something tangible: a T-shirt, a mug, a pair of socks. I wanted to get people talking with good design.