Office: Administration Building, Room 422-A
Office hours: Tuesday, 4-5pm; Wednesday, 10am-12pm; Thursday, 4-5pm; and by appointment
Ph.D., University of Massachusetts Amherst; M.S., National University of Singapore; B.Eng., Wuhan University
I believe in marketing is both an art and a science. My teaching and research interests combine my IT and analytic background with marketing applications. I want to teach students practical skills to prepare them to excel in a professional environment outside the classroom.
I have experience working in the Marketing Analytic consulting and IT consulting industries. My job responsibilities focus on designing and managing analytic projects, performing quantitative studies, designing e-business strategy and analyzing IT performance for finance sector clients. My clients include Bank of America, IBM, MayBank (Singapore) and OCBC Bank (Singapore).
What I Love About Emmanuel:
I joined Emmanuel in 2013. I feel colleagues are very supportive.
Prior to joining Emmanuel College, I taught at Roger Williams University and Penn State Harrisburg. I teach courses in Marketing Principles, Marketing Research, Consumer Behavior, Sales Management and Marketing Strategy.
Dr. Yang conducts research in the areas of marketing strategy, B2B and relationship marketing, social networks and brand equity. Her research has been published in scholarly journals such as the Journal of Personal Selling & Sales Management and the Journal of Business & Industrial Marketing. She has also presented her research at regional, national and international conferences.