Jing Yang

Assistant Professor of Marketing

Contact Information

617 975-9363

yangj@emmanuel.edu

Office Hours

Office: Cardinal Cushing Library, Room 105-H

Office hours: Monday, 3:00 p.m.-5:00 p.m.; Wednesday, 3:00 p.m.-5:30 p.m.; Thursday, 2:30 p.m.-4:00 p.m.

Education

Ph.D., University of Massachusetts Amherst; M.S., National University of Singapore; B.Eng., Wuhan University

Bio

I believe in marketing is both an art and a science. My teaching and research interests combine my IT and analytic background with marketing applications. I want to teach students practical skills to prepare them to excel in a professional environment outside the classroom.

I have experience working in the Marketing Analytic consulting and IT consulting industries. My job responsibilities focus on designing and managing analytic projects, performing quantitative studies, designing e-business strategy and analyzing IT performance for finance sector clients. My clients include Bank of America, IBM, MayBank (Singapore) and OCBC Bank (Singapore).

What I Love About Emmanuel:

I just joined Emmanuel last week. I feel colleagues are very supportive.

Publications + Presentations

Anthony K. Asare, Thomas G. Brashear, Jing Yang and Jun Kang (2013), "The Relationship between Supplier Development and Firm Performance: The Mediating Role of Marketing Process Improvement", Journal of Business & Industrial Marketing, Vol.28, Issue 6, pp. 523-532.
Anthony K. Asare, Jing Yang and Thomas G. Brashear (2012), "The State of Research Methods in the Personal Selling and Sales Management Literature", the Journal of Personal Selling & Sales Management, Vol.32, No.4/Fall, pp. 473-490.
Jing Yang, Thomas G. Brashear Alejandro and James S. Boles (2011), "The Role of Social Capital and Knowledge Transfer in Selling Center Performance", Journal of Business & Industrial Marketing, Vol. 26, No.3, pp.152-161.
Jing Yang (2011), "An Examination of the Value Relevance of Brand Equity, Intellectual Capital and Intellectual Capital Management Capability", Pennsylvania State University Working Paper Series 11-8.
Jing Yang and Thomas G. Brashear (2011), "The Value Relevance of Brand Equity, Intellectual Capital and Intellectual Capital Management Capability", the AMA Winter Marketing Educator's Conference, Austin, TX.
Jing Yang (2009), "Marketing Assets and Marketing Capabilities: An Analysis of Their Interrelationships on Shareholder Value Creation in B2B Market", the CBIM Academic Workshop, Atlanta, GA.
Jing Yang, Thomas G. Brashear, Vishal Kashyap (2008), "A Multi-Component View of Procedural Justice: Effects on Satisfaction and Performance", poster section for the Academy of Marketing Science Conference, Vancouver, CA.
Jing Yang, Kwong Chan and Sengun Yeniyurt (2008), "Exploring Brand Equity Differences between Utilitarian and Hedonic Products", Proceedings of the Academy of Marketing Science Conference, Vancouver, CA.
Jing Yang (2008), "The Selling Center: Social Capital and Structure", Proceedings of the National Conference in Sales Management, Dallas, TX.
Jing Yang (2008), "The Social Capital of Corporate Selling Centers: The Mediating Role of Knowledge Transfer in Team Performance", Proceedings of the CBIM/ISBM Academic Workshop, Tampa, FL.
Jing Yang and Thomas G. Brashear (2007), "Governance of B2B Service Outsourcing from the Client's Perspective", Proceedings of the INFORMS Marketing Science Conference, Singapore.
Chan, H.C., Teo, H.H., Jing Yang and Li, Y. (2004), "The Technology Acceptance Model for Competitive Software Products", Proceedings of the Eighth Pacific Asia Conference on Information Systems, Shanghai, China.
Chan, H.C. and Jing Yang (2003), "Examining the technology acceptance model over the complete range of independent variable values", Issues of Human Computer Interaction Chapter, IGP/INFOSCI/IRM Press.

Jing Yang

Assistant Professor of Marketing

Contact Information

Office Hours

Ryan ’14 Awarded Fulbright to Greece

Deschenes '14 Awarded Graduate Scholarship

Cartier ’16 Awarded EC Travel Fellowship

Students Taking on Math's Greatest Unsolved Problems

Academic Convocation 2013

Student Accomplishments: Fall 2013

Emmanuel Observes Anniversary of Gettysburg Address

Divining Venus

Grant Kuehl '15

What is Academic Convocation?

Why Political Science?

Spencer Deschenes '14

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