How to Submit a Marketing Creative Request
If this is your first time submitting a Wrike request– or if you are looking to brush up on that process– you’ve come to the right place!
Keep in mind that the timeline for your project starts with our team receiving the complete request, so please provide all of the information listed below. If you are having trouble, you can always email the Marketing Team (OMC [at] emmanuel.edu) to schedule a kickoff call.
What you’ll need to know before submitting a request:
When is the final product due, either in hand or in mailboxes?
Depending on the scope of your project and the current creative workload, you should allow 3-6 weeks for your request to be completed. Keep in mind that multiple rounds of feedback may delay a project and you must account for approval and print time. See FAQs for more info.
Who (beyond yourself) will have a stake in this project and/or be involved in the approval process?
Be specific about what you need:
- What is the final deliverable?
- Are there multiple deliverables?
- What are the size specifications?
- How many do you need (mailed or in hand)?
- What is the budget code?
- What is the one message we want the audience to understand?
- Supporting proof points or additional benefits?
- What is the behavior change we are trying to make?
- Who is the target audience?
- What is the primary call to action?
- What initial ideas (written, verbal, or visual) do you have?
- How does this project align with the College’s Strategic Plan?
Pro Tips
for an efficient and successful project
Share.
Share.
Be detailed with your project requests, the more information and ideas shared up front, the better.
Understand project management.
Understand project management.
We use Wrike to move your requests along, the better you understand Wrike, the better we can work together. Learn how to use Wrike with our How to Use Wrike Handbook.
Effective feedback.
Effective feedback.
Review our Creative Feedback Handbook with the 4 design feedback rules will help move your project along quickly and give you the result you envisioned!
FAQs
- It provides a clear up-front understanding of project objectives and details so we can creatively and proactively integrate Emmanuel's new branding into marketing communications.
- It will help us to prioritize projects that support institutional objectives.
- It promotes collaboration and transparency.
- It will enable you, as the experts in your areas, to drive the success of projects!
Wrike is a project management system that allows you as the requester to have a real time view of the timeline of your project. As soon as something changes or there is something for you to review, you will be alerted and be able to review and comment. In order to use these features you must have a Wrike account, please reach out to the Marketing Team if you do not have access to Wrike.
Contact the marketing team and we will review the project details (including objective, audience, etc.) with you and confirm if the project aligns with our primary objective of promoting and extending Emmanuel’s brand. If the project will be executed by Emmanuel’s Office of Marketing Communications, it will be managed through our online project management platform, Wrike.
An RFQ is a Request for Quote from a print vendor. If your request has a large quantity, custom materials or multiple pieces, you may ask for an RFQ and the Marketing Team will get up to 3 price quotes from our print partners.
Reach out to the Marketing Team for a kick off call and we can get you pointed in the right direction.
Reach out to the Marketing Team so we can have a call with all of the necessary stakeholders to determine your needs and move forward.
It depends on the complexity of your project. Keep in mind that once your creative project is approved and the final files are complete, the project will then go to the printer.
Once the printer has the files they will generate a digital or hard proof for your approval. You must approve the proof before the project goes to print. This could take anywhere from 2-4 days.
After you have approved the proof your project will go to print, it may take as little as 2 days to print a simple flyer, or 2-4 weeks for a custom print and mail project.
CSV File
A CSV mailing list must be provided to the printer at the time of the print file. The information fields that are required in the file are: Addressee, Address Line 1, Address Line 2, City, State, Zip Code, Country.
NCOA
Your mailing list will be processed by the printer through the National Change of Address to ensure that the list is up-to-date and accurate.
Postage (paid up front)
A postage invoice will be provided to the project owner and must be paid in order to be released.
Non-profit vs. First Class
You may choose how you'd like to mail your project to recipients. Non-profit is the most cost effective way, but may take longer to hit mailboxes.