As a high school student Benjamin Craig's motto was, "Here's my plate, load it on." He brought that mentality with him to Emmanuel, where he has always been ready to take on a new opportunity.
A Biostatistics graduate of Emmanuel College, Alexandra Rogers ’10, NP, used her strong foundation in math and science to earn both her Bachelor of Science and Master of Science in Nursing from Regis College. There, she met Alexa Nicholls Costa, and alongside their training in medicine—and a little trial and error—they developed the business acumen needed to launch their thriving, Boston-based boutique cosmetic dermatology practice, LexRx.
Q: What is LexRx, and how did it get started?
A: LexRx is a boutique cosmetic dermatology practice specializing in BOTOX® and dermal fillers with expertise in preventative and corrective measures. We’ve now been in practice for three years, providing strictly injectable procedures using our trademarked LexRx LineUp menu of services. In only a few short years, we’ve become the to “go-to” practice for Boston’s growing Millennial, Generation X and Baby Boomer demographics.
Q: Who is your cofounder? How did you two form LexRx?
A: My co-founder, Alexa Nicholls Costa, and I met in graduate school at Regis College, where we attended the Direct Entry Nursing Program. We became friends quickly after having classes and clinical together. I was immediately struck by her energy and work ethic. We spent three years at Regis together, working as nurses for an NP-owned company called Boston NAPS. We really loved working together, and we were inspired by our entrepreneur nurse-friends Jamie and Emily at Boston NAPS. Alexa, having had experience in the aesthetics industry through previous jobs and clinicals, invited me to take an injectables course with her in New York. After becoming certified, we launched our business concierge-style as “The LexNPs.” We quickly realized that our “traveling-injector” business model was not as scalable as we had originally thought, so we re-grouped and re-branded to “LexRx”. After two years of practicing, we opened our flagship location in Beacon Hill on Charles Street.
Q: What’s an average work day like for you?
A: As an entrepreneur and business owner, every day is different—which is the best part! There are a lot of demands on the back-end of running a business like ours—paying bills, managing inventory, marketing and social media, and tracking customer dynamics, to name a few—and while some more fun than others, all are essential. We also see clients throughout the day, and allotting time to prep before each session is crucial. In between seeing clients, Alexa and I are always collaborating with like-minded practices and businesses that align with our brand. Usually once a week, we host or attend an event, so most days we also devote time to marketing and/or preparation on some level. Lastly, we are also involved with teaching and advising clinicians looking to become involved in the industry. The days and weeks fly by since we are so busy, but more importantly, we make sure we don’t stop having fun while we’re doing it!
Q: What is the culture like at LexRx?
A: LexRx is a fun, innovative, and results-driven practice. We have a small, cozy space in Beacon Hill and we always welcome family, friends and clients to come visit us.
Q: What do you enjoy most about your work?
A: I love meeting new people. Getting to know our clients and their stories is my favorite part of the day. I love developing genuine relationships with clients and helping them build confidence. Changing the stigma of the injectables space is something that Alexa and I are both deeply passionate about. Nothing has been more rewarding than hearing from our clients and knowing that he or she is more confident because of our working relationship with them. We are committed to building a sense of community at LexRx and love spending time with our clients.
Q: Did you always know you wanted to start your own business?
A: I didn’t initially think that I wanted to go into business. I wasn’t sure what direction I would go, even as I finished my undergraduate degree. After having a few jobs that either had me sitting down for most of the day, or doing the same thing day-in and day-out, I learned that I needed to control my own schedule and my own lifestyle as much as possible. That said, I was always pretty sure that I wanted to do something in the field of medicine, I just didn’t know which route I would take. After graduating from Emmanuel, I started working at Harvard Vanguard Medical Associates in the Adult and Pediatric Urgent Care departments. I worked alongside some amazing NPs and admired the autonomy they had in their practice. Autonomy became something that I desired in whichever direction my career took me. While in NP school, it became clear I wanted to leverage the autonomy I would have with my new degree to start my own business. Even though it would be challenging, I knew it had the potential to be worth it.
Q: You mentioned you also teach and advise other clinicians through LexRx—how do you balance that with your busy days, client visits, etc.?
A: In the beginning of 2018, we launched our sister-venture, “Inject With Lex.” Inject with Lex is an advisory, didactic and hands-on training program. At LexRx, we are both committed to and passionate about education and mentorship. Many people have asked us, “Aren’t you just training your competition?” Perhaps we are, but these are amazing young people who are looking to get into a challenging industry. We are in the business of building relationships—with our clients and with our students. We are confident that, if we are a part of their story, and a positive one at that, that can only help us down the road.
Q: What types of resources or on-campus activities did you engage with and find particularly beneficial to your career development?
A: One-on-one meetings with professors and faculty were always beneficial to me, in addition to the Career Center. I utilized the Career Center a lot during my last year at Emmanuel for mock interviews, career/job advice, and résumé editing. Being a member of the women’s soccer team for four years was also very valuable when it came to career development. Playing a college sport taught me effective communication, time management, dedication, persistence and goal setting.
Q: What advice would you give to students and alums about graduate school applications, process or timing?
A: Don’t rush the process. It is important to do your research and feel completely ready before committing to grad school programs. That said, don’t be afraid to invest in yourself. Do your due diligence. I remember going in person to meet with professors at the schools to which I was applying. All programs are different, so it's important to fully understand these differences so you can make an informed decision.
Q: What’s one piece of career or grad school advice you would offer current students?
A: Never turn down an opportunity to meet with somebody. It's amazing to think about all of the interactions I have had over the years that, while not extremely beneficial at the time, proved to be valuable down the road. As culture pushes you further and further away from face-to-face interactions, push back.