Social media and weblogs (blogs) offer exciting new ways to engage with internal and external audiences, express ideas and disseminate information.
Emmanuel College supports the use of these new mediums. However—as with any tangible communication from the College—departments, offices, faculty, staff and administrators should take care to adhere to existing Emmanuel procedures in using these tools.
The following social media guidelines will help ensure the best experience for our various online audiences, as well compliance with College rules and federal laws.
If you have any questions, please contact the
Office of Marketing + Communications. Guidelines
Before you begin using social media or a blog as a representative of Emmanuel College, first review Emmanuel College’s Policies and Procedures, including, but not limited to:
It is your responsibility to be aware of and comply with any Emmanuel College policies, and it is also your responsibility to be aware of any changes to these policies that could impact your use of social media at any time.
Social Media Guidelines
Share responsibility: Accounts should never be made with personal or individual email addresses. Access to any social media account must be given to the Office of Marketing Communications for the master list they maintain to ensure no social media sites become “orphaned.”
Be active: You should check your page at least once a day to ensure you are responding to any comments, questions or posts in a timely manner. You should also post new content at least three times per week, if not more.
Be professional: You are posting and responding on these social media sites as a representative of Emmanuel College. Everything you say reflects upon you, your office and the College as a whole.
Be accurate: When stating a fact, be sure it is correct. Misinformation can quickly spread online. Check for typos. Make sure the link you share is the correct one and goes to a page or video that works.
Be aware: Nothing you post to your blog or social media page is private. And deleting a comment or post doesn’t mean it’s gone. Content can be shared instantly, and stored through internet caching systems. Be confident that your post is correct and is what you, your office and the College would like to share with the world.
The College strongly urges using social media as the open forum it is intended to be. If your office or department is uncomfortable about allowing comments from followers, social media is not the right platform for your messaging.
We suggest opening comments to users, then assigning a staff member or members to be responsible for keeping an eye on comments and responding as necessary. Moderators can set up notifications within their social media platforms or via e-mail, so that they are notified about every post made to their site.
Private messages, tags and reposts It’s important to monitor all the different ways that users reach out to you via social media, beyond just comments on a Facebook or blog post. When someone mentions you on Facebook or Twitter or tags you in a photo, repost for your followers to see! If someone private messages you, respond to them in a timely fashion.
Deleting comments and posts As a rule, the College does not remove comments or posts, even if negative, unless the content is racist, threatening, bullying, vulgar, illegal, an advertisement or otherwise found to be highly questionable. When in doubt, contact your supervisor, Vice President or the Office of Marketing + Communications.
Inaccurate or negative comments Inaccurate and negative comments should be responded to quickly and cordially. While they can be frustrating, they actually open the doors for dialogue and allow us to educate others. You’ll also find that your community of followers will often “police” comments on their own, responding to the inaccurate or negative with their own positive statements.
Comment: Emmanuel College doesn’t give out financial aid. Response: Emmanuel is proud to offer more than xx% of our students financial aid through scholarships, federal loans and work study. The Office of Student Financial Services can be reached at xxx-xxx-xxxx to review your package with you and discuss options. Suggested Guidelines for Personal Social Media Accounts
Do not use any variation of the College seal or logo on a personal site.
Use judgment when “friending” users.
Do not post confidential College information, such as information about a pending new program or private information about a colleague or student.
Do not respond to questions on behalf of the College as a College spokesperson on your private page. Direct questions to the appropriate College office or department for response.
Blogs housed under the emmanuel.edu domain will be occasionally reviewed for content. While respecting the privileges of academic freedom, any blog that appears to violate Emmanuel College’s web, copyright, privacy, acceptable use or other policies may be unlinked from the website and temporarily disabled pending further review. A review panel will be established to discuss the blog/content with its owner before any lasting or permanent action is taken. For more information, please see the related blog-type below:
College-Sponsored Blogs Departments, offices or programs of the College may sponsor and maintain noncurricular blogs for the College community. These official blogs will be governed by Emmanuel College’s Policies and Procedures, and are subject to review and prior approval by the area’s Vice President, as well as the Office of Marketing Communications. Departments, offices or programs may have students blog on their behalf, but must elect a staff supervisor to review/approve all content before it posts.
Academic Departments + Areas of Study Blogs The College provides services through ECLearn/Canvas for facilitating the collaboration efforts of project teams, working groups, curricular groups and academic committees. In some cases an outside public or private blog will benefit the collaboration efforts of such groups. These blogs will be governed by Emmanuel College’s Policies and Procedures, and are subject to review and approval by the Office of Academic Affairs.
Faculty Blogs Individual faculty members who wish to discuss issues related to their research and/or areas of study are welcome to have individual blogs hosted by Emmanuel, provided they comply with Emmanuel policies and include the required disclaimer. Personal Blogs
The College does not provide a blog service or blog software to members of the community for personal blogs that are unrelated to their work at Emmanuel College. It is recommended that members of the community who desire such blogs use one of the many blogging services available on the Internet (e.g., blogger.com, livejournal.com, etc.), or establish their own website and use one of the many free blogging tools/software applications (e.g., WordPress, Movable Type, Drupal, Greymatter). In this way, the blog may remain available after members have left the Emmanuel community.
Linking to a Blog
Any link to a blog, whether housed in the emmanuel.edu domain or outside, should be set to open in a new window.
Comments + Moderation
Emmanuel College supports the free exchange of ideas, and as such strongly recommends that all bloggers allow comments. It is strongly suggested that comments be moderated, as unmoderated comments can often accumulate spam, despite Emmanuel’s use of a filter. It is each individual blog’s responsibility to monitor and respond to these comments and to maintain block lists for any individuals who repeatedly post offensive content or try to use the comment space for advertising. We strongly encourage bloggers to create a policy regarding comments and to make that policy available on their individual blog.
Imagery + College Logo Policies
No Emmanuel College photography, graphics, seal or logo may be used without the express permission of the Office of Marketing Communications. Contact
firstname.lastname@example.org for more information.
Do not use the College seal alone as your profile image. This is used by the all-College pages. You must use something else to differentiate yourself.
Be sure you are not violating copyright laws by using an artist’s work without permission. If in doubt about the copyrights for a particular photo, reach out to the OMC. If you are an artist concerned about a copyright violation or improper attribution of your work on an Emmanuel web page, blog or social media site, please contact us at
email@example.com. If incorporating the College logo or word mark into your image, consult the Office of Marketing Communications.
Be consistent across your various pages, using an identifiable image or logo across all pages to brand yourself.
Ensure proper image resolution and dimensions
More information about the College Seal + Logos » More information about Social Media Logos »