GO ALL IN WITH EMMANUEL MARKETING

Thanks for your interest in a marketing project! Emmanuel Marketing is the College’s in-house marketing agency. From the mission to the people, programs, location, and success, we focus on communicating the unique value of Emmanuel College and highlighting the different ways that our community “goes all in.”

This request form is your first step towards working with Emmanuel Marketing to accomplish your specific marketing communications goals and objectives.

We look forward to working with you to give voice to the ideas that reflect our values, exemplify our culture, and benefit our community.

Why is marketing project management important?

  • It provides a clear up-front understanding of project objectives and details so we can creatively and proactively integrate Emmanuel's new branding into marketing communications.
  • It will help us to prioritize projects that support institutional objectives.
  • It promotes collaboration and transparency.
  • It will enable you, as the experts in your areas, to drive the success of projects!

Key Questions

  • What is the one message we want the audience to understand?
  • Supporting proof points or additional benefits?
  • What is the behavior change we are trying to make?
  • Who is the target audience?
  • What is the primary call to action?
  • What is preventing the audience from adopting/following our message?
  • What initial ideas (written, verbal, or visual) do you have?
  • What is the desired tone?

Critical Success Factors

  • Plan ahead! Request projects as far in advance as possible.
  • Be detailed with your project requests (and ideas shared during kick off meetings, when applicable). The more information and ideas shared up front, the better.
  • Own your projects from start through completion.

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