October 2, 2015

Levada '16 Interns With Radio Broadcasting Company iHeartMedia

English communication + media studies major Michele Levada '16 landed a sales internship at iHeartMedia. The Emmanuel senior has an interest in advertising and radio and called the position a "perfect" opportunity.

Growing up, Michele Levada '16 always listened to Boston's radio station KISS 108, and this love for the radio piqued her interest in the broadcast industry - her interest led her to choose a major in English communication + media studies.

When she came across a sales internship opportunity at iHeartMedia, a company that specializes in radio broadcasting and owns more than 850 AM and FM radio stations in the United States, Levada knew she would regret not applying to one of the biggest broadcasting companies that reaches 245 million monthly listeners.

"I thought it would be a great chance to gain some real experience in the industry," Levada said. "It sounded perfect for what I was looking for - a mix of advertising and radio."

At iHeartMedia, Levada helps sales assistants, account executives and the project manager with the everyday operations of the sales department. Her tasks include assisting with sales presentations, writing scripts for on-air copy, aiding in the execution of promotional/contesting elements, building program recaps and attending meetings with advertising partners. Her favorite projects so far have been writing on-air copy for Dunkin' Donuts and building a program recap for the grand opening of retailer Primark in Downtown Crossing.

The company has quickly given Levada hand-on tasks to do and is keeping her busy, which she has enjoyed.

The work has "allowed me to truly experience what it would be like to work in radio advertising, and I really could see myself doing this type of job in the future," she said.

She added, "I think it is important to not only get an internship, but to get one that you love. Don't settle for a boring research internship if that is not the one you want. Unless you are really pressed for time, there is a good chance that a better one will come along, and you will be happy that you took it."

Only a month into the job, the Emmanuel senior is already seeing the perks of being in the radio business, solidifying for her that she chose the right place to intern.

"I got to meet the members of The Band Perry on my lunch break," she said.

Levada credits her courses at Emmanuel for being extremely helpful with her writing and presentation-making for iHeartMedia, since much of her classwork relies heavily on creative writing. She said it actually was an advertising class at the College that helped her decide that radio advertising is something she really wants to do.

Although she's sad to leave and graduate from Emmanuel in December, Levada said, "I'm ready to start the next part of my life. I'm planning to stay in Boston and work in advertising, hopefully sticking with the broadcasting industry."

Michele Levada '16

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