Marketing

The more technologically and globally connected individuals become, the more value corporations place on those who can analyze human behavior and market brands in a profitable way.

Savvy marketing professionals are more in-demand then ever, with the Bureau of Labor Statistics estimating that careers in marketing will grow between 10%-23% from 2016-2026, much faster than the average for all occupations. Emmanuel's marketing major is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. The study of marketing at Emmanuel College provides a broad liberals arts base, through which students will develop skills in critical thinking, problem solving and clear communication, with further competencies in presentation, analytics, ethics and social responsibility, teamwork and technology. Students will graduate prepared to excel in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail. Or choose a minor in marketing to complement your coursework in other fields.

Major Requirements

View the 2018-2019 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Marketing


Six core business courses

  • ACCT1201      Financial Accounting (QA)
  • ECON1101      Principles of Microeconomics
  • MGMT1101    Introduction to Business
  • MGMT2307    Organizational Behavior (SA) (prerequisite Sophomore Standing)
  • MGMT2200    Principles of Marketing (prerequisite MGMT1101)
  • MGMT3305    Financial Management (prerequisite Junior Standing, MGMT1101, ACCT2201, and MATH1117, MATH1111 OR MATH1121)

One mathematics course

  • MATH1117    Intro to Statistics

Three marketing courses

  • MGMT3110 Marketing Research: An Applied Orientation (prerequisites MATH1117, MGMT1101 and MGMT2200)
  • MGMTXX   Marketing Strategy (prerequisites MGMT2200, MGMT3110, one 3000-level Marketing elective and Senior Standing)
  • MGMTXX   Marketing Internship (prerequisites INT1001, complete two: MGMT2307, MGMT2200 OR MGMT3305)

Choose two marketing electives from

  • MGMT3501  Advertising & Promotion (prerequisite MGMT2200)
  • MGMT3322  Internet Marketing (prerequisite MGMT2200)
  • MGMTXX    Consumer Behavior (prerequisite MGMT1101)
  • MGMT3422  Sports Marketing (prerequisites MGMT2200 and MGMT2401)

Choose one elective from

  • MGMT3501  Advertising & Promotion (prerequisite MGMT 2200)
  • MGMT3322  Internet Marketing (prerequisite MGMT 2200)
  • MGMTXX    Consumer Behavior (prerequisite MGMT 1101)
  • MGMT3422  Sports Marketing (prerequisite MGMT2200 and MGMT2401)
  • MGMT2202  International Management
  • MGMT2301  Legal Environment of Business (prerequisite Sophomore Standing)
  • MGMT2410  Entrepreneurship and Small Business Management (prerequisite MGMT1101)
  • MGMT2211  Leadership: Person and Process (prerequisite Sophomore Standing)
    IDDS1000     Digital Citizenship
  • ART2432      Poster and Information Design (prerequisite ART1407)
  • ART3402      Interactive Design (prerequisite ART1407)
  • ART3431      Motion Graphics and Digital Animation (prerequisite ART1407)
  • ART3432      Package and Publication Design (prerequisite ART1407)
  • ENGL2521   Public Relations and Persuasion
  • ENGL3708   Digital Culture (prerequisites ENGL1502 or Instructor Permission)

Minor Requirements

View the 2018-2019 Academic Catalog to find course titles, numbers and descriptions.

Requirements for Minor in Marketing (non-management majors)

  • MGMT1101 Intro to Business 
  • MGMT2200 Principles of Marketing
  • MGMT 3110 Marketing Research: An Applied Orientation OR 
  • MGMT3501 Advertising and Promotion

Choose two electives from:

  • MGMT2307 Organizational Behavior
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT3422 Sport Marketing
  • ART1407 Into to Digital Process
  • ART2403 Design and Composition
  • ART2432 Poster and Information Design
  • ART2433 3D Form Studies 

Learning Goals & Outcomes

This program prepares students for a career in marketing or as a part of a business decision-making team. Graduates will have a solid understanding of the marketing process, the concepts, skills and tools necessary to successfully enter and advance in a variety of marketing career paths.

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Emmanuel is a place where students broaden their sense of what’s possible and prepare for inspiring careers in an ever-changing world. Be here.