Visual Identity
School Seal Usage
Use of the school seal is an endorsement and verification of official school business. The seal may be used with or without the name of the school, and it should be reproduced from authorized printed sheets or electronic files provided by the Office of Marketing Communications, or from the website. A wide variety of applications are shown here in the accompanying examples.
Formal Usage
Very few formal, official communications require the full-color version of the school seal. Communications from the Office of the President are the only materials authorized to use this version of the seal.
Usage in Color
The one-color blue seal may be used when printing on white or off-white paper. See specifications for Pantone color identification for ink colors.
Black
The black one-color seal should be used on light-colored paper and where the background color is too light to reverse the seal as white.
White (or reversed)
The white (one color or colorless) seal is used on all color backgrounds too dark for black.
Logotype and Seal
Left-Aligned Logotype
Use this configuration where the typography of the layout is primarily left-aligned, or where there is limited depth within the layout available.
Centered Logotype
Use the stacked, centered layout where the layout is primarily centered, or where there is limited width within the layout.
Alignment
Secondary and smaller support typography may be flushed left off the capital "E in the school name. Please allow minimum space below the school name equal to the height of the school seal.
File Downloads
EPS: best for professional printing (banners, merchandise, etc.)
JPG: good for PowerPoint or the web; unsuitable for any other circumstance
TIF: for use in Word documents and other printed items
Right-click with your mouse and select "save as" or "save link as."
| Image | image color: BLACK | image color: BLUE |
|---|---|---|
 | ||
 | ||
 |
Institutional Typefaces
There are two major typefaces designated for Emmanuel College communications. The serif font family is called Sabon. For running text and most common needs, Sabon Roman should be used. Use upper- and lowercase with initial cap style for headlines and titles.
Sabon Bold, Sabon Italic, and Sabon Small Caps should be used sparingly and for emphasis, where appropriate. Use only one level of separation between font styles (just bold or just italic, never bold and italic). And, never use more than three or four styles on most documents, in total.
Use sans-serif font Frutiger when you need more separation between styles. Frutiger 45, 55, 65, and 75 are Roman. Frutiger 46, 56, 66, and 76 are italic.
Serif
Sabon Roman is the primary font for all Emmanuel College communications. Within the font family, Sabon Bold, Italic, and Small Caps may also be used for emphasis.
Sabon Roman
Sabon Small Caps
Sans Serif
Frutiger 45, 55, 65 and 75 are roman fonts. Frutiger 46, 56, 66, and 76 are italic fonts. Skip one font number if you need a bold for more emphasis. Use 45 with 65, or 55 with 75. Or 46 with 66, or 56 with 76.
Frutiger
Institutional Color Palette
Throughout all color reproduction processes, color selection should be limited to these major institutional choices. The Emmanuel College blue used for our name and seal is the most recognizable symbol affiliated with our school. All other colors should be chosen carefully from this palette to attract your target audience and provide the best opportunities for legibility, quality of reproduction, and appropriateness.
The top three colors create the primary core colors for Emmanuel College. The six secondary colors below are complementary and used to support the three core colors.
*Note: Colors on screen may differ from actual Pantone colors due to individual monitor settings. To view true Pantone colors, please refer to a printed version of the Emmanuel College Brand Book.